How to deliver exceptional outdoor events in 2022

The pandemic has radically changed the way many of us work, shop and socialise. We are now largely a cashless society, remote working has become the norm for many and, despite the notoriously unpredictable British weather, outdoor events offer a level of confidence that is still wavering when it comes to being in crowded indoor spaces. 

Looking ahead to 2022, it’s clear that more and more businesses are looking for outdoor alternatives to large scale events as an alternative to using large exhibitions and conference centres. 

But, given the temporary nature of outdoor events – how do you create an experience for your guests that rivals, or even surpasses, that which would be experienced indoors?

Be prepared for the British weather!

One thing you can be absolutely certain of is that in the UK you are at the mercy of the weather. You might plan your event for the middle of summer only to be hit by the wettest day of the year – you could plan an autumn event and enjoy an unseasonably balmy day with lots of late sunshine. 

In order to prevent last minute cancellations or low turnout, it’s advisable to plan for every eventuality. 

Increasing reach with remote accessibility

The term hybrid working has become a common part of business’ vocabulary and this can also extend to events.  By planning your events to be attended both in real life and virtually, you can increase the appeal of your event. 

At the time of writing this article, the UK is just getting to grips with the potential fallout of the  Omicron variant of Covid-19 and we are all wondering what it might mean for events and the hospitality industry – just as things seemed to be returning to normal. It’s clear that, for the foreseeable future, we will need to be able to adapt quickly to change circumstances. 

With this in mind, it makes sense to plan events that will be able to go ahead even if you have to implement additional social distancing or reduced capacity.

Don’t scrimp on services

When you host an indoor event the venue takes care of everything from catering to toilets, lighting to WiFi. If you’re planning an outdoor event then, in the main, it’s going to be down to you to think of everything (unless you’re using an event management company of course).

Just a couple of years ago you might have got away with dodgy sound systems, basic temporary welfare facilities (toilets), uneven ground underfoot and a lack of WiFi. But those days have gone.

Now, having been forced to embrace outdoor events during the pandemic times have changed. Attendees expect more and in order to be competitive you need to deliver. One of the major changes is the universal expectation that reliable WiFi will be available everywhere. Whether to live stream sports events, display speakers on big screens or to facilitate cashless transactions – WiFi is essential. 

How Netcom can help

Netcom is a specialist provider of temporary connectivity for outdoor events offering high capacity, high speed, reliable internet solutions. This means that you can enjoy the benefits of internet connectivity for your event even if you’re not in a bricks and mortar location. 

We offer a range of solutions to suit the needs of your event – whether you need to live stream your event, operate accurate timing systems, install ticketed entry systems, provide VIP or press areas or simply have fast, reliable internet for general use throughout the event location. 

For more advice about event connectivity please call 0330 124 8051 or email and one of the team will be happy to help. 

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